On 1 July 2025, Soup Culture achieved a significant milestone by being recognised as a Top 10 Finalist at the SIAL Innovation Awards 2025, held during Food & Drinks Malaysia by SIAL at MITEC, Kuala Lumpur.
As part of the globally renowned SIAL series, the exhibition brought together over 450 brands and exhibitors from across the food and beverage industry, showcasing innovation, sustainability, and the future of food in Asia. Soup Culture, under Seed Joy Sdn. Bhd., was honoured with a finalist certificate and award plaque for our innovative product, Four-Scented Soups.
This recognition reflects Soup Culture’s dedication to reimagining nourishment through 100% natural, No-Cook soup blends inspired by traditional herbal wisdom and designed for modern lifestyles. Our Four-Scented Soups stood out among hundreds of entries for their aroma-rich formulation, functional wellness benefits, and convenient preparation— simply by adding boiling water.
The product resonated strongly with both the jury and industry attendees for its alignment with clean-label, health-conscious, and time-saving food trends.
Being named a SIAL Innovation finalist places Soup Culture among the region’s most forward-thinking food and beverage brands. This recognition affirms our vision to create wholesome, heritage-inspired soup solutions that support everyday wellness while fitting seamlessly into busy modern lives.
As part of the global SIAL innovation network, this honour opens new opportunities for Soup Culture both regionally and internationally, reinforcing our mission to promote healthier food habits and reshape how soup is enjoyed around the world.
We are deeply grateful to the SIAL Innovation Awards jury and organisers for this recognition. This achievement marks an exciting new chapter in Soup Culture’s journey of innovation and growth.